Independent vehicle research · US-first scope

The history was never one straight trail.

Bantam built the first working pilot. Willys supplied the engine and won the contract. Ford made wartime scale possible. JeepFacts follows the evidence across every owner, chassis code, and argument.

Wrangler Go Devil Grand Cherokee

A 1941 Willys MB and Ford GPW displayed side by side
Trail marker 01 Willys MB and Ford GPW: near twins, different makers, one complicated origin.

Vehicle families

Every lineage has its own grammar.

CJ is not Wrangler. SJ Cherokee is not XJ. The two Gladiators share a name, not a chassis. The catalog keeps those boundaries visible.

  1. 01
    Military lineage

    The Bantam pilot, Willys MA/MB, Ford GPW, and postwar M-series form the engineering and cultural root of the marque.

    1940–1985
  2. 02
    CJ / Universal Jeep

    The civilian line carried the wartime layout into farms, trails, and recreation, then evolved into the direct ancestor of Wrangler.

    1945–1986
  3. 03
    Wrangler

    Wrangler replaced the CJ name while preserving the removable-door, open-top formula through four distinct chassis-code eras.

    1987–present
  4. 04
    Wagoneer / Grand Wagoneer

    The Brooks Stevens-led SJ paired four-wheel drive with passenger-car comfort, then survived 29 model years and four corporate owners.

    1963–1991; 2022–present
  5. 05
    Cherokee

    The name moved from a full-size SJ two-door to the packaging landmark XJ, then diverged by market during the Liberty era.

    1974–2023
  6. 06
    Grand Cherokee

    An AMC-origin program launched under Chrysler with a famous Cobo Hall stunt, then evolved through five unibody generations.

    1993–present
Open all vehicle families

1940 → present

Ten owners, partners, and predecessors. One name that kept moving.

The brand changed hands repeatedly. Platform, engine, design, and market claims only make sense when the ownership era is part of the record.

Walk the ownership timeline →

Across the archive

Latest field notes

Research breadth beyond the familiar Wrangler spine.

Licensed production

The Jeep pattern went worldwide

French, Japanese, Indian, Brazilian, Spanish, Argentine, and Mexican production created national branches that cannot be folded into one US production count.

provisional evidence · partial coverage

Powertrain genealogy

The engines tell their own ownership history

Go Devil, Hurricane, Dauntless, AMC inline-sixes, Hemi and Hellcat V8s, and the modern Hurricane inline-six map alliances, acquisitions, and changing vehicle missions.

provisional evidence · partial coverage

Off-road culture

Trails, trophies, and hard miles

The Rubicon Trail, Jeepers Jamboree, Camel Trophy's first year, King of the Hammers, Baja, and Easter Jeep Safari connect vehicles to the communities that tested and mythologized them.

provisional evidence · partial coverage

People, not mythology

Probst drew. Roos engineered. Castaing changed the package.

Jeep history is full of famous corporate names. The work often belongs to less famous engineers and designers.

Meet the people behind the machines →
Start here

Research snapshot · 19 July 2026

Contested ground

Three companies. No single inventor.

The familiar one-line origin stories collapse a procurement contest, engineering exchange, wartime production program, and later trademark fight into one winner. This archive keeps the incompatible claims visible.

Read the reconciled origin story